Privacy Policy

PRIVACY

We keep your personal information private and secure. When you make a purchase from our site, you provide your name, email address, credit card information, address, phone number, and a password. We use this information to process your orders, to keep you updated on your orders and to personalize your shopping experience.

Our secure servers protect your information using advanced encryption techniques and firewall technology.

To keep you informed about our latest offers, we may notify you of current promotions, specials and new additions to the Ledpointsoflight.com site. You may unsubscribe from our newsletters by following the unsubscribe instructions in any email you receive from us.

When entering any of our contests or prize drawings, you provide your name, email address and mailing address. If you win, we will send the prize to the address entered and notify you by email. When you enter a contest or drawing you are also included in our newsletter list to receive notice of promotions, specials and new additions to the Sample Store site. You may unsubscribe from this news list by following the unsubscribe instructions in any email received. See our Privacy Policy for more details.

This Application collects some Personal Data from its Users.

DATA CONTROLLER AND OWNER

GEMMY INDUSTRIES – 117 Wrangler Dr #100, Coppell, TX 75019

TYPES OF DATA COLLECTED

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Cookie, Usage data, First Name, Last Name, Phone number, Company name, Address, Country, State, Email address, ZIP/Postal code and Password.

Other Personal Data collected may be described in other sections of this privacy policy or by dedicated explanation text contextually with the Data collection. The Personal Data may be freely provided by the User, or collected automatically when using this Application. Any use of Cookies – or of other tracking tools – by this Application or by the owners of third party services used by this Application, unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the User. Failure to provide certain Personal Data may make it impossible for this Application to provide its services. Users are responsible for any Personal Data of third parties obtained, published or shared through this Application and confirm that they have the third party’s consent to provide the Data to the Owner.

MODE AND PLACE OF PROCESSING THE DATA

Methods of processing:

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.

Place:

The Data is processed at the Data Controller’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller.

Retention time:

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller suspend or remove the data.

THE USE OF THE COLLECTED DATA

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes: Analytics, Contacting the User, Registration and authentication, Managing contacts and sending messages, Remarketing and Behavioral Targeting, Content performance and features testing (A/B testing) and Heat mapping. The Personal Data used for each purpose is outlined in the specific sections of this document.

DETAILED INFORMATION ON THE PROCESSING OF PERSONAL DATA

Personal Data is collected for the following purposes and using the following services:

ANALYTICS:

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.):

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Google Tag Manager (Google):

Google Tag Manager is an analytics service provided by Google, Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

CONTENT PERFORMANCE AND FEATURES TESTING (A/B TESTING):

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.

Optimizely (Optimizely, Inc.):

Optimizely is an A/B testing service provided by Optimizely, Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

MANAGING CONTACTS AND SENDING MESSAGES

These services make it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Mailchimp (Mailchimp):

Mailchimp is an email address management and message sending service provided by Mailchimp Inc.

Personal Data collected: Email address.

Place of processing: USA – Privacy Policy

REMARKETING AND BEHAVIORAL TARGETING

These services allow this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

AdRoll (Semantic Sugar, Inc.):

AdRoll is an advertising service provided by Semantic Sugar, Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

AdWords Remarketing (Google Inc.):

AdWords Remarketing is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the activity of this Application with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Facebook Remarketing (Facebook, Inc.):

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Twitter Remarketing (Twitter):

Twitter Remarketing is a Remarketing and Behavioral Targeting service provided by Twitter, Inc. that connects the activity of this Application with the Twitter advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Remarketing through Google Analytics for Display Advertising (Google):

Google Analytics for Display Advertising is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Facebook Custom Audience (Facebook, Inc.):

Facebook Custom Audience is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

Personal Data collected: Cookie and Email address.

Place of processing: USA – Privacy Policy – Opt Out

Contact form (This Application):

By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: Address, Company name, Country, Email address, First Name, Last Name, Phone number, State and ZIP/Postal code.

Mailing List or Newsletter (This Application):

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

Personal Data collected: Email address, First Name, Last Name and Usage data.

HEAT MAPPING

Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.

Crazyegg (Crazyegg):

Crazyegg is a heat mapping service provided by Crazy Egg Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

REGISTRATION AND AUTHENTICATION

By registering or authenticating, Users allow this Application to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services.

In this case, this Application will be able to access some Data, stored by these third party services, for registration or identification purposes.

Direct registration (This Application):

The User registers by filling out the registration form and providing the Personal Data directly to this Application.

Personal Data collected: Email address and Password.

RETARGETING

We use retargeting services including Turn, Amazon Media Group, and others to recontact visitors once they leave our site. This data is collected in aggregate, and can’t be accessed at the individual level.

USE OF COOKIES – EXTENDED COOKIE POLICY

Ledpointsoflight.com uses cookies. Cookies consist of portions of code installed in the browser that assist the Owner in providing the service according to the purposes described. Some of the purposes for which the Cookies are installed may also require the User’s consent. Cookies allow you the ability to use features like the shopping cart, and also helps to personalize your experience by remembering preferences or parts of the website you’ve visited. We also use cookies to help us measure the effectiveness of our advertising and website, as well as helping to provide additional insight about user behavior so we can improve our advertising and communication.

TECHNICAL COOKIES AND COOKIES SERVING AGGREGATED STATISTICAL PURPOSES

Activity strictly necessary for the functioning of the service:

This Application uses Cookies to save the User’s session and to carry out other activities that are strictly necessary for the operation of the same, for example in relation to the distribution of traffic.

Activity regarding the saving of preferences, optimization, and statistics:

This Application uses Cookies to save browsing preferences and to optimize the User’s browsing experience. Among these Cookies are, for example, those to set the language and the currency or for the management of first party statistics employed directly by the Owner of the site.

OTHER TYPES OF COOKIES OR THIRD-PARTY TOOLS THAT MIGHT USE THEM:

Some of the services listed below collect statistics in aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties. If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

ANALYTICS

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.):

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Google Tag Manager (Google):

Google Tag Manager is an analytics service provided by Google, Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

CONTENT PERFORMANCE AND FEATURES TESTING (A/B TESTING)

Optimizely (Optimizely, Inc.):

Optimizely is an A/B testing service provided by Optimizely, Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

HEAT MAPPING

Crazyegg (Crazyegg):

Crazyegg is a heat mapping service provided by Crazy Egg Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

REMARKETING AND BEHAVIORAL TARGETING

AdRoll (Semantic Sugar, Inc.):

AdRoll is an advertising service provided by Semantic Sugar, Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

AdWords Remarketing (Google Inc.):

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Facebook Remarketing (Facebook, Inc.):

Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Twitter Remarketing (Twitter):

Twitter Remarketing is a Remarketing and Behavioral Targeting service provided by Twitter, Inc. that connects the activity of this Application with the Twitter advertising network.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Remarketing through Google Analytics for Display Advertising (Google):

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

Facebook Custom Audience (Facebook, Inc.):

Facebook Custom Audience is a Remarketing and Behavioral Targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

Personal Data collected: Cookie and Email address.

Place of processing: USA – Privacy Policy – Opt Out

HOW CAN I MANAGE THE INSTALLATION OF COOKIES?

In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing them. Through the browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that might possibly have saved the consent for the installation of Cookies by this website. It is important to note that by disabling all Cookies, the functioning of this site may be compromised. Users can find information about how to manage Cookies in their browser at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Windows Explorer.

In the case of services provided by third parties, Users can exercise their right to withdraw from the tracking activity by utilizing the information provided in the third party’s privacy policy, by clicking the opt-out link – if provided – or by contacting the third party.

Notwithstanding the above, the Owner informs that Users may take advantage of Your Online Choices. This service allows Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of this resource in addition to the information provided in this document.

Since the installation of third party Cookies and other tracking systems through the services used within this Application cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, consult the privacy policy for the respective third party services listed in this document.

Given the objective complexity linked to the identification of technologies based on Cookies and their very close integration with the operation of the web, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies themselves and any possible use of them – for example, by a third party – carried out through this site.

DEFINITIONS AND LEGAL REFERENCES

Personal Data (or Data):

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data:

Information collected automatically from this Application (or third party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User:

The individual using this Application, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refer.

Data Subject:

The legal or natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor):

The natural person, legal person, public administration or any other body, association or organization authorized by the Data Controller to process the Personal Data in compliance with this privacy policy.

Data Controller (or Owner):

The natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application:

The hardware or software tool by which the Personal Data of the User is collected.

Cookie:

Small piece of data stored in the User’s device.

Legal information:

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to this Application.

ADDITIONAL INFORMATION ABOUT DATA COLLECTION AND PROCESSING

Legal action:

The User’s Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services.

The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.

Additional information about User’s Personal Data:

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System Logs and Maintenance:

For operation and maintenance purposes, this Application and any third party services may collect files that record interaction with this Application (System Logs) or use for this purpose other Personal Data (such as IP Address).

Information not contained in this policy:

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time. Please see the contact information at the beginning of this document.

The rights of Users:

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Data Controller at the contact information set out above.

This Application does not support “Do Not Track” requests.

To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy:

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request that the Data Controller removes the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.

Information about this privacy policy:

The Data Controller is responsible for this privacy policy.

This privacy policy relates solely to this Application.

MORE INFORMATION ON THE USE OF COOKIES

Please note that if you disable cookies in your browser, you may not be able to use Ledpointsoflight.com to it’s fullest, and it may affect your ability to use other popular websites as well.

The cookies used on our websites have been categorized based on the guidelines found in the ICC UK Cookie guide. We use the following categories on our website:

Category 1 – Strictly Necessary Cookies: These cookies are essential to enable you to browse the website and use these features. Without these cookies, your shopping cart would not work.

Category 2 – Performance Cookies: These cookies collect information about how you use our websites. This data is used to optimize our websites to enhance the user experience. These cookies do not collect any personally identifiable information like name, address, phone number or financial information. This information is collected in aggregate.

Category 3 – Functionality Cookies: These cookies remember choices you make while browsing, and give us the ability to serve relevant messages to our site visitors whether they’re on our website or on websites that we advertise on. These cookies do not collect any personally identifiable information like name, address, phone number or financial information. This information is collected in aggregate.

We also use 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, including on the Google Content Network (GCN). We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing systems.

The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to the Ledpointsoflight.com website. This allows us to market our products and services to those who have shown interest in our service.

PRIVACY ON OTHER WEB SITES

Other sites accessible through our site have their own privacy policies and data collection practices. Please consult each site’s privacy policy. Our Store is not responsible for the actions of third parties.